Marketing and Design Management
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Book Details
Author(s)Margaret Bruce, Rachel Cooper
PublisherIntl Thomson Business Press
ISBN / ASIN1861521731
ISBN-139781861521736
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank8,066,386
MarketplaceUnited States 🇺🇸
Description ▲
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.