The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)
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Book Details
Author(s)Lisa A. Fortini-Campbell
PublisherThe Copy Workshop
ISBN / ASIN1887229094
ISBN-139781887229098
Sales Rank511,582
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
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