The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)
📄 Viewing lite version
Full site ›
Book Details
Author(s)Lisa A. Fortini-Campbell
PublisherThe Copy Workshop
ISBN / ASIN1887229094
ISBN-139781887229098
Sales Rank511,582
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
More Books in Business & Economics
Culture and Business in Asia
View
How to Raise Goats: Everything You Need to Know, Updat…
View
How To Set Up and Maintain a BETTER Voiceover Business…
View
Data Warehousing and Knowledge Discovery: 8th Internat…
View
The Dixification of America: The American Odyssey into…
View
Cash Flow Strategies: Learn to start a business and ma…
View
Las lecturas diarias de Maxwell (Spanish Edition)
View
Traderevolution: Training for Traders
View