Confessions of an Advertising Man

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

• Ogilvy on Advertising
• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
• Scientific Advertising
• The Boron Letters
• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
• Stone's Rules: How to Win at Politics, Business, and Style
• Ogilvy on Advertising in the Digital Age
• How to Write a Good Advertisement: A Short Course in Copywriting
• The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
• Meditations in an Emergency