Improving New Product Development Performance and Practices

This Best-Practice Report tackles NPD practices, project characteristics, solutions, and methods and both verifies and refutes some commonly prescribed success factors and performance drivers. Improving New Product Development Performance and Practices details what distinguishes the top NPD performers at the project level, as well as at the organizational level to examine the overall impact. The report examines seventeen drivers that focus on strategy and process, customer research, resource allocation, organizational approach, project teams, culture, and commitment.

Benchmarked organizations:

The Chemicals Group of Air Products and Chemicals Inc.
Bausch & Lomb
EXFO Electro-Optical Engineering Inc.
ExxonMobil Chemical Company
Kraft Foods Inc.