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Moderne Konzepte des organisationalen Marketing: Modern Concepts of Organisational Marketing (German Edition)

Publisher Springer Gabler
Category Business & Economics
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Book Details
ISBN / ASIN3658046791
ISBN-139783658046798
AvailabilityUsually ships in 2 to 6 months
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸

Description

​Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.
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