Smart Customers and Retail Promotions: Empirical evidence and supply chain implications (Gabler Edition Wissenschaft) (German Edition)

Name: Smart Customers and Retail Promotions: Empirical evidence and supply chain implications (Gabler Edition Wissenschaft) (German Edition)
Author: Julia Freiheit
ISBN: 9783824474516

Author Julia Freiheit

Publisher Deutscher UniversitÃ¤tsverlag

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Book Details

Author(s)Julia Freiheit

PublisherDeutscher UniversitÃ¤tsverlag

ISBN / ASIN3824474514

ISBN-139783824474516

AvailabilityUsually ships in 24 hours

Sales Rank99,999,999

MarketplaceUnited States 🇺🇸

Description ▲

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.