Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (Sybex)

Web analytics 2.0 is the perfect follow-up to the bestseller web analytics: an hour a day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.

• Web Analytics: An Hour a Day
• You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
• SEO Made Simple (6th Edition): Insider Secrets for Driving More Traffic to Your Website
• Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
• Advanced Web Metrics with Google Analytics
• Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
• Google Analytics Breakthrough: From Zero to Business Impact
• Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
• Mining the Social Web: Data Mining Facebook, Twitter, Linkedin, Google+, Github, And More