Search Books

Marketing Research

Author S.L. Gupta
Publisher Excel Books
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India
32.50 USD
🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $28.44

✓ Usually ships in 24 hours

Share:
Book Details
Author(s)S.L. Gupta
PublisherExcel Books
ISBN / ASIN8174463453
ISBN-139788174463456
AvailabilityUsually ships in 24 hours
Sales Rank2,807,276
MarketplaceUnited States 🇺🇸

Description ▲

The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research.