- For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
- The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
- The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible.
- The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses."
Marketing Management,Fifteenth edition
📄 Viewing lite version
Full site ›
Book Details
Author(s)Kevin Lane Keller, Philip Kotler
PublisherPEARSON EDUCATION
ISBN / ASIN9332557187
ISBN-139789332557185
AvailabilityOnly 1 left in stock - order soon.
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
Similar Products ▼
- Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking
- Annual Editions: Marketing
- Financial Accounting: An Introduction to Concepts, Methods and Uses
- Corporate Finance (The Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
- Understanding Financial Statements (10th Edition)
- Marketing 4.0: Moving from Traditional to Digital
- The Strategic Pricing of Pharmaceuticals
- Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
More Books in Paperback
Nightmare Hour TV Tie-in Edition
View
First Light
View
The Miles Between
View
Prize Stories 1990: The O. Henry Awards (Pen / O. Henr…
View
Democracy Begins Between Two
View
The Model Locomotive Engineer, Fireman, and Engine Boy
View
Bloodline in the Sand
View
Making America, Volume A, Brief, 2nd Ed + Perfect Unio…
View
Ellis, Becoming a Master Student, 11th Edition Plus My…
View