Marketing Management: an Asian Perspective
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Book Details
PublisherPearson Education Centre
ISBN / ASIN9810687974
ISBN-139789810687977
Sales Rank385,389
CategoryMarketing
MarketplaceUnited States 🇺🇸
Description ▲
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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