Face-Off: CRM Software
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Book Details
Author(s)Faulkner Information Services
PublisherFaulkner Information Services
ISBN / ASINB00005MB9T
ISBN-13978B00005MB90
MarketplaceFrance 🇫🇷
Description ▲
Customer Relationship Management software integrates front office "customer-facing" applications to provide an organization with a better, more complete view of customers and prospects. Siebel, Nortel Networks (through its acquisition of Clarify), and Oracle stand out as complete CRM solution providers. This report compares these three CRM solutions and offers recommendations that will help an organization choose the right CRM offering to fit its environment and needs.