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Face-Off: CRM Software

Author Faulkner Information Services
Publisher Faulkner Information Services
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Book Details
ISBN / ASINB00005MB9T
ISBN-13978B00005MB90
MarketplaceIndia 🇮🇳

Description

Customer Relationship Management software integrates front office "customer-facing" applications to provide an organization with a better, more complete view of customers and prospects. Siebel, Nortel Networks (through its acquisition of Clarify), and Oracle stand out as complete CRM solution providers. This report compares these three CRM solutions and offers recommendations that will help an organization choose the right CRM offering to fit its environment and needs.