The prediction of consumer buying intentions: A comparative study of the predictive efficacy of two attitudinal models (Faculty working papers)

Name: The prediction of consumer buying intentions: A comparative study of the predictive efficacy of two attitudinal models (Faculty working papers)
Author: Rabi Sanker Bhagat
ISBN: 978B0006WTCJ4

Author Rabi Sanker Bhagat

Publisher College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

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Book Details

Author(s)Rabi Sanker Bhagat

PublisherCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign

ISBN / ASINB0006WTCJW

ISBN-13978B0006WTCJ4

Sales Rank99,999,999

MarketplaceUnited States 🇺🇸