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SingTel Mobile Launches 3G Services: No Premium Pricing

Author IDC
Publisher IDC Research
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Book Details
Author(s)IDC
PublisherIDC Research
ISBN / ASINB0007Z11KQ
ISBN-13978B0007Z11K7
AvailabilityAvailable for download now
Sales Rank13,610,596
MarketplaceUnited States 🇺🇸

Description

This IDC Flash examines the February 23, 2005 announcement by SingTel Mobile (that it is pricing video calls at the same rate as voice calls and data traffic at 30% cheaper than General Packet Radio Service (GPRS) data charges. SingTel Mobile's pricing marks a shift in paradigm, from 3G's positioning as a premium service to a service aimed at the mass market.