Creating a blue ocean of profit: CEOs should not merely compete in commoditized sectors. They must break free.(BOOK EXCERPT)(Chief executive officers): An article from: Chief Executive (U.S.)

Name: Creating a blue ocean of profit: CEOs should not merely compete in commoditized sectors. They must break free.(BOOK EXCERPT)(Chief executive officers): An article from: Chief Executive (U.S.)
Author: W. Chan Kim, Renee Mauborgne
ISBN: 978B0009768A2

Author W. Chan Kim, Renee Mauborgne

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Book Details

Author(s)W. Chan Kim, Renee Mauborgne

ISBN / ASINB0009768AA

ISBN-13978B0009768A2

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