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Citation Details
Title: Creating a blue ocean of profit: CEOs should not merely compete in commoditized sectors. They must break free.(BOOK EXCERPT)(Chief executive officers)
Author: W. Chan Kim
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: March 1, 2005
Publisher: Chief Executive Publishing
Issue: 206 Page: 54(3)
Distributed by Thomson Gale
Creating a blue ocean of profit: CEOs should not merely compete in commoditized sectors. They must break free.(BOOK EXCERPT)(Chief executive officers): An article from: Chief Executive (U.S.)
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Book Details
Author(s)W. Chan Kim, Renee Mauborgne
PublisherChief Executive Publishing
ISBN / ASINB0009768AA
ISBN-13978B0009768A2
AvailabilityAvailable for download now
Sales Rank11,990,486
MarketplaceUnited States 🇺🇸