Don't Blame the Metrics
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Book Details
Author(s)Kevin J. Clancy, Randy L. Stone
PublisherHarvard Business Review
ISBN / ASINB0009XB8CM
ISBN-13978B0009XB8C7
AvailabilityAvailable for download now
Sales Rank13,296,824
MarketplaceUnited States 🇺🇸
Description ▲
Improved measurement methods show marketing is losing its magic, say consultants Kevin J. Clancy and Randy L. Stone.