Don't Blame the Metrics
📄 Viewing lite version
Full site ›
⌛ 🇫🇷 France pricing being fetched…
Prices will appear once fetched — usually within a few minutes.
View in:
🇺🇸 USA
Book Details
Author(s)Kevin J. Clancy, Randy L. Stone
PublisherHarvard Business Review
ISBN / ASINB0009XB8CM
ISBN-13978B0009XB8C7
MarketplaceFrance 🇫🇷
Description ▲
Improved measurement methods show marketing is losing its magic, say consultants Kevin J. Clancy and Randy L. Stone.