This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on May 1, 2005. The length of the article is 2260 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' segments.(customer retention)(Cover Story)
Author: Janet Bigham Bernstal
Publication:ABA Bank Marketing (Magazine/Journal)
Date: May 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 4 Page: 12(6)
Article Type: Cover Story
Distributed by Thomson Gale
Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' ... Story): An article from: ABA Bank Marketing
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Book Details
Author(s)Janet Bigham Bernstal
PublisherBank Marketing Assn.
ISBN / ASINB0009Y96TS
ISBN-13978B0009Y96T2
AvailabilityAvailable for download now
Sales Rank10,472,455
MarketplaceUnited States 🇺🇸