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NAMING

Author Interbrand
Publisher Interbrand
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Book Details
Author(s)Interbrand
PublisherInterbrand
ISBN / ASINB000MPLTRG
ISBN-13978B000MPLTR2
Sales Rank7,352,616
MarketplaceUnited States 🇺🇸

Description

How to develop a brand name. How to name (or re-name) a product for marketing, written by one of the world's largest product naming companies, Interbrand.