NAMING
Book Details
Author(s)
Interbrand
Publisher
Interbrand
ISBN / ASIN
B000MPLTRG
ISBN-13
978B000MPLTR2
Sales Rank
#7,352,616
Marketplace
United States 🇺🇸
Description
How to develop a brand name. How to name (or re-name) a product for marketing, written by one of the world's largest product naming companies, Interbrand.
