NAMING
Book Details
Author(s)Interbrand
PublisherInterbrand
ISBN / ASINB000MPLTRG
ISBN-13978B000MPLTR2
MarketplaceFrance 🇫🇷
Description
How to develop a brand name. How to name (or re-name) a product for marketing, written by one of the world's largest product naming companies, Interbrand.
