NAMING
Book Details
Author(s)Interbrand
PublisherInterbrand
ISBN / ASINB000MPLTRG
ISBN-13978B000MPLTR2
Sales Rank7,352,616
MarketplaceUnited States 🇺🇸
Description
How to develop a brand name. How to name (or re-name) a product for marketing, written by one of the world's largest product naming companies, Interbrand.
