You, Inc.: The Art of Selling Yourself

From the New York Times bestselling author of Selling the Invisible comes an insightful guide that will show you how to package and present the most important product of all: you.

If you need to make a good impression on prospects, clients, or employers, then these inspiring stories, fascinating examples, and surprising tips will help you improve your life in ways you never imagined. Discover:

• Why life is more like high school than college - and what to do about it.
• Why surprising people isn't a good idea after all.
• How a few dollars and seconds could lead to startling success.

Whether you're nearing the corner office or just starting out, these and the hundreds of other ideas in YOU, INC. will propel you even faster.

• Selling the Invisible: A Field Guide to Modern Marketing
• The Trusted Advisor
• Story Driven: You don't need to compete when you know who you are
• Managing The Professional Service Firm
• Go for No! Yes is the Destination, No is How You Get There
• Influencer Fast Track: From Zero to Influencer in the next 6 Months!: 10X Your Marketing & Branding for Coaches, Consultants, Professionals & Entrepreneurs
• Networking Like a Pro: Turning Contacts into Connections
• The Noticer: Sometimes, all a person needs is a little perspective
• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
• The Complete Guide to Mentoring: How to Design, Implement and Evaluate Effective Mentoring Programmes