Value Merchants: Demonstrating and Documenting Superior Value in Business Markets: A Harvard Business Press Book Summary in Partnership with getAbstract

Name: Value Merchants: Demonstrating and Documenting Superior Value in Business Markets: A Harvard Business Press Book Summary in Partnership with getAbstract
Author: James C. Anderson, Nirmalya Kumar, James A. Narus
ISBN: 978B000ZSGW26

Author James C. Anderson, Nirmalya Kumar, James A. Narus

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Book Details

Author(s)James C. Anderson, Nirmalya Kumar, James A. Narus

ISBN / ASINB000ZSGW2M

ISBN-13978B000ZSGW26

MarketplaceUnited States 🇺🇸