The Impact of a Stronger IP on the Business Model

Name: The Impact of a Stronger IP on the Business Model
Author: Henry Chesbrough
ISBN: 978B00122HDI3

Author Henry Chesbrough

Publisher Harvard Business School Press

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Book Details

Author(s)Henry Chesbrough

PublisherHarvard Business School Press

ISBN / ASINB00122HDIC

ISBN-13978B00122HDI3

AvailabilityAvailable for download now

Sales Rank10,356,722

MarketplaceUnited States 🇺🇸

Description ▲

This chapter discusses how to link your IP protection to your business model. It also explores how to leverage your under-utilized IP coverage to either enter new markets or obtain revenues from others in those markets.