Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9)

Name: Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9)
Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
ISBN: 978B0016CCCA3

Author Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

Price not listed

🛒 Buy New on Amazon 🇺🇸

Book Details

Author(s)Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

ISBN / ASINB0016CCCAW

ISBN-13978B0016CCCA3

MarketplaceUnited States 🇺🇸