How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships

Name: How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships
Author: Fred Reichheld
ISBN: 978B001GLLSM1

Author Fred Reichheld

Publisher Harvard Business School Press

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Book Details

Author(s)Fred Reichheld

PublisherHarvard Business School Press

ISBN / ASINB001GLLSMQ

ISBN-13978B001GLLSM1

AvailabilityAvailable for download now

Sales Rank2,328,639

MarketplaceUnited States 🇺🇸

Description ▲

Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits.