Google Stumbles with Nexus One Launch
📄 Viewing lite version
Full site ›
⌛ 🇨🇦 Canada pricing being fetched…
Prices will appear once fetched — usually within a few minutes.
View in:
🇺🇸 USA
Book Details
Author(s)Yankee Group
PublisherMarketResearch.com
ISBN / ASINB003AXU3OW
ISBN-13978B003AXU3O6
MarketplaceCanada 🇨🇦
Description ▲
In its attempt to shake up the status quo of the U.S. mobile market, Google failed to grasp the complexities behind the smartphone business and consumer needs. Its Nexus One has proven to be both a top design among current smartphones and a painful lesson in mobile market dynamics.