Google Stumbles with Nexus One Launch
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Book Details
Author(s)Yankee Group
PublisherMarketResearch.com
ISBN / ASINB003AXU3OW
ISBN-13978B003AXU3O6
MarketplaceUnited Kingdom 🇬🇧
Description ▲
In its attempt to shake up the status quo of the U.S. mobile market, Google failed to grasp the complexities behind the smartphone business and consumer needs. Its Nexus One has proven to be both a top design among current smartphones and a painful lesson in mobile market dynamics.