Advertising Campaign Strategy A Guide to Marketing Communication Plans By Parente (3rd, Third Edition)
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Book Details
Author(s)Donald Parente
PublisherSouthWestern
ISBN / ASINB003P37JZ8
ISBN-13978B003P37JZ5
MarketplaceFrance 🇫🇷
Description ▲
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them.