Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerilla
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Book Details
Author(s)Gabriel Stricker
PublisherSt. Martin's Griffin
ISBN / ASINB005T54O4O
ISBN-13978B005T54O48
Sales Rank1,263,930
MarketplaceUnited States 🇺🇸
Description ▲
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.