Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerilla

Name: Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerilla
Author: Gabriel Stricker
ISBN: 978B005T54O48

Author Gabriel Stricker

Publisher St. Martin's Griffin

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Book Details

Author(s)Gabriel Stricker

PublisherSt. Martin's Griffin

ISBN / ASINB005T54O4O

ISBN-13978B005T54O48

MarketplaceUnited Kingdom 🇬🇧

Description ▲

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.