This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on November 1, 2011. The length of the article is 2721 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: Getting the green light for a brand refresh: you may understand the value of a potent brand, but your top management may not. A key factor in winning agreement for a rebranding is to treat the process as a strategic rather than as a tactical initiative.(Company overview)
Author: Rick Jacobs
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2011
Publisher: Bank Marketing Assn.
Volume: 43 Issue: 9 Page: 14(6)
Article Type: Company overview
Distributed by Gale, a part of Cengage Learning
Getting the green light for a brand refresh: you may understand the value of a potent brand, but your top management may not. A key factor in winning ... An article from: ABA Bank Marketing
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Book Details
Author(s)Rick Jacobs
PublisherBank Marketing Assn.
ISBN / ASINB0069ICYE2
ISBN-13978B0069ICYE9
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸