Marketing Management (13th Edition, Eastern Economy Edition)

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Subjects covered: Understanding Marketing Management, Capturing Marketing Insights, Connecting With Customers, Building Strong Brands, Shaping the Market Offerings, Delivering Value, Communicating Value, and Creating Successful Long-Term Growth

For undergraduate and MBA marketing management and strategy courses.