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By Phillip Kotler - Marketing Management: Analysis, Planning, Implementation, and Control: 9th (nineth) Edition

Author Phillip Kotler
Publisher Prentice Hall Professional Technical Reference
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Book Details
ISBN / ASINB009WZNNEY
ISBN-13978B009WZNNE3
MarketplaceFrance 🇫🇷

Description

Comprehensive textbook written in 1997 on marketing management techniques