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E-Commerce 2014: Business, Technology and Society

Author Kenneth Laudon, Carol Traver
Publisher Pearson
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Book Details
PublisherPearson
ISBN / ASINB00GSFFVCS
ISBN-13978B00GSFFVC2
Sales Rank617,774
MarketplaceUnited States 🇺🇸

Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.