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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
E-Commerce 2014: Business, Technology and Society
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Book Details
Author(s)Kenneth Laudon, Carol Traver
PublisherPearson
ISBN / ASINB00GSFFVCS
ISBN-13978B00GSFFVC2
MarketplaceFrance 🇫🇷