This article, written by Robert Cialdini, originally appeared in the February 2001 issue.
The Science of Persuasion: Scientific American
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Book Details
Author(s)Robert Cialdini, Scientific American
PublisherScientific American
ISBN / ASINB00U6QGMRS
ISBN-13978B00U6QGMR4
AvailabilityUsually ships in 1-2 business days
Sales Rank94,836
MarketplaceUnited States 🇺🇸
Description ▲
From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.