Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Author: Kevin Lane Keller
ISBN: 978B00ZWCF439

Author Kevin Lane Keller

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Book Details

Author(s)Kevin Lane Keller

ISBN / ASINB00ZWCF434

ISBN-13978B00ZWCF439

MarketplaceUnited States 🇺🇸