The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

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• The Content Trap: A Strategist's Guide to Digital Change
• Get Smart!: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field
• The Art of People: 11 Simple People Skills That Will Get You Everything You Want
• Maximum Influence: The 12 Universal Laws of Power Persuasion
• The Power of Presence: Unlock Your Potential to Influence and Engage Others
• Social Selling: Techniques to Influence Buyers and Changemakers