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Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
Robert W. Palmatier
9.20
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
Valarie A. Zeithaml and A. Parasuraman
25.00
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Shopper Marketing (MSI Relevant Knowledge Series)
Venkatesh Shankar
25.00
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Essential Readings in Marketing (Marketing Science Institute (MSI))
Leigh McAlister, Ruth Bolton, and Ross Rizley
30.00
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Scott A Neslin
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
25.00
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Communications models of the advertising process (Working paper - Marketing Science Institute)
Alice E Courtney
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Communication and control processes in the delivery of service quality (Report)
Valarie A Zeithaml
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The nature and determinants of customer expectations of service (Report / Marketing Science Institute)
Valarie A Zeithaml
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Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Russell S. Winer
25.00
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Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
Christine Moorman and Donald R. Lehmann eds.
26.02
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The social capital of the top marketing team, inter-firm market learning capability, and business performance: A test of a mediating model (Working paper)
Kwaku Atuahene-Gima
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Relationships between changes in industrial advertising and promotion expenditures and changes in market share (Report / Marketing Science Institute)
Paul Farris
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Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)
Joseph W. Alba
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Microtheoretical notions of behavioral science and the problems of advertising: Present and potential linkages, and a proposal for a research system (Working paper - Marketing Science Institute)
Michael L Ray
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Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Christophe Van den Bulte and Stefan Wuyts
20.94
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Donald R. Lehmann and David J. Reibstein
19.67
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