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Books by Bob Popyk

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23 books found
How to handle the "neo-hagglers": there's nothing like a tough economy to bring out the larceny in consumer's hearts. Some thoughts on how to avoid ... ON SELLING): An article from: Music Trades
How to handle the "neo-hagglers": there's no…
By: Bob Popyk
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Instead of customers, employees come first: take a lesson from Wegmans, a regional grocery chain that Fortune says is the best company in the country ... ON SELLING): An article from: Music Trades
Instead of customers, employees come first: take a lesson f…
By: Bob Popyk
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The Business of Getting More Gigs as a Professional Musician
The Business of Getting More Gigs as a Professional Musician
By: Bob Popyk
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Staying ahead of the curve: always keep your eyes and ears open for your next great idea. You can start with these retail-boosting sessions at Summer ... STRATEGIES): An article from: Music Trades
Staying ahead of the curve: always keep your eyes and ears …
By: Bob Popyk
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High impact promos on a shoestring. (low-cost but effective advertising in the music industry): An article from: Music Trades
High impact promos on a shoestring. (low-cost but effective…
By: Bob Popyk
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Zen and the art of selling. (Bob Popyk on Selling): An article from: Music Trades
Zen and the art of selling. (Bob Popyk on Selling): An arti…
By: Bob Popyk
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Where's your next customer coming from? You don't have to take big newspaper ads and blanket the airwaves to generate store traffic. Take a lesson ... ON SELLING): An article from: Music Trades
Where's your next customer coming from? You don't…
By: Bob Popyk
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What happened to the organ market? Was there ever really any demand for those big keyboards or was it just a question of selling consumers with the ... ON SELLING): An article from: Music Trades
What happened to the organ market? Was there ever really an…
By: Bob Popyk
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ASK THEM TO BUY IT!: An article from: Music Trades
ASK THEM TO BUY IT!: An article from: Music Trades
By: Bob Popyk
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Here's My Card: How to Network Using Your Business Card to Actually Create More Business
Here's My Card: How to Network Using Your Business Car…
By: Bob Popyk
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Ten great salespeople you never knew: some of the incredible talents who are no longer with us, but whose accomplishments continue to inspire.(BOB POPYK ON SELLING): An article from: Music Trades
Ten great salespeople you never knew: some of the incredibl…
By: Bob Popyk
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Lessons from Burma-Shave: for those old enough to remember, the famous Burma-Shave billboards were the first real "guerrilla" marketing. In the age of ... ON SELLING): An article from: Music Trades
Lessons from Burma-Shave: for those old enough to remember,…
By: Bob Popyk
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The music store that ate my brain! There are music stores that advertise & promote ... and then there's the House of Guitars.: An article from: Music Trades
The music store that ate my brain! There are music stores t…
By: Bob Popyk
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YOUR 60-SECOND "ONLY" COMMERCIAL.: An article from: Music Trades
YOUR 60-SECOND "ONLY" COMMERCIAL.: An article fro…
By: Bob Popyk
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Ask not and ye shall not receive: making the sale means asking for the order, and other wisdom from management ace Bob Woolf. (author "Friendly ... (column): An article from: Music Trades
Ask not and ye shall not receive: making the sale means ask…
By: Bob Popyk
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More fun than Disneyland! Great seminars, Mariachi Divas, new marketing concepts, products that blow your mind, and a whole lot more make NAMM the ... On Selling): An article from: Music Trades
More fun than Disneyland! Great seminars, Mariachi Divas, n…
By: Bob Popyk
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The key to promotion ... keep it simple, do it often! Promoting your business is more art than science, some thoughts on how to do it without denting ... On Selling).: An article from: Music Trades
The key to promotion ... keep it simple, do it often! Promo…
By: Bob Popyk
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Why small is beautiful: smart retailers in every line of business realize that accessory items are the biggest profit producer. The margins are good, ... On Selling): An article from: Music Trades
Why small is beautiful: smart retailers in every line of bu…
By: Bob Popyk
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"Flat" is the new "up": lessons in a positive attitude from Canadian retailers and some insights into reaching markets you may currently be ... ON SELLING): An article from: Music Trades
"Flat" is the new "up": lessons in a po…
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A good story makes all the difference. (salesmanship): An article from: Music Trades
A good story makes all the difference. (salesmanship): An a…
By: Bob Popyk
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Outside events ... still profitable? Outside sales still work, but they're a bit like rolling the dice with a lot of money on the table. And, like in ... On Selling): An article from: Music Trades
Outside events ... still profitable? Outside sales still wo…
By: Bob Popyk
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You only get one chance to make a good first impression. (advertising) (Bob Popyk on Selling): An article from: Music Trades
You only get one chance to make a good first impression. (a…
By: Bob Popyk
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It can all be yours ... if you believe. (keys to business success) (Column): An article from: Music Trades
It can all be yours ... if you believe. (keys to business s…
By: Bob Popyk
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