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Books by Jean-Noel Kapferer

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6 books found
Strategic Brand Management
Strategic Brand Management
By: Jean-Noel Kapferer
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Creating and Sustaining…
By: Jean-Noël Kapferer
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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain R…
By: Jean-Noël Kapferer
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Advanced Insights and S…
By: Jean-Noël Kapferer
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Rumors: Uses, Interpretations, and Images
Rumors: Uses, Interpretations, and Images
By: Jean-Noel Kapferer
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Reinventing the Brand
Reinventing the Brand
By: Jean-Noel Kapferer
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