Home / Authors / L. Biff Motley

Books by L. Biff Motley

All books by this author

32 books found
Customer satisfaction now requires a web of two-way communications.(Customer Satisfaction): An article from: ABA Bank Marketing
Customer satisfaction now requires a web of two-way communi…
By: L. Biff Motley
View Details
Information that every marketer needs. (Customer Satisfaction).: An article from: Bank Marketing
Information that every marketer needs. (Customer Satisfacti…
By: L. Biff Motley
View Details
Are your customers as satisfied as your bank's shareholders?: An article from: Bank Marketing
Are your customers as satisfied as your bank's shareho…
By: L. Biff Motley
View Details
Orchestrated experience: recipe for success.(Customer Satisfaction): An article from: Bank Marketing
Orchestrated experience: recipe for success.(Customer Satis…
By: L. Biff Motley
View Details
The one-two punch in marketing strategy.: An article from: Bank Marketing
The one-two punch in marketing strategy.: An article from: …
By: L. Biff Motley
View Details
The value of a hedgehog strategy.(Customer Satisfaction): An article from: Bank Marketing
The value of a hedgehog strategy.(Customer Satisfaction): A…
By: L. Biff Motley
View Details
Know thy bank's 'killer attributes'. (Customer Satisfaction).(Brief Article): An article from: Bank Marketing
Know thy bank's 'killer attributes'. (Custom…
By: L. Biff Motley
View Details
The challenge of divergent paths.(CUSTOMER SATISFACTION): An article from: ABA Bank Marketing
The challenge of divergent paths.(CUSTOMER SATISFACTION): A…
By: L. Biff Motley
View Details
Understanding customer value shifts.(Customer Satisfaction): An article from: Bank Marketing
Understanding customer value shifts.(Customer Satisfaction)…
By: L. Biff Motley
View Details
Ahead of the yield curve: a roundup of what you need to know about business and interest-rate cycles, the gap, risk, asset sensitivity and other ... ALCO): An article from: Bank Marketing
Ahead of the yield curve: a roundup of what you need to kno…
By: L. Biff Motley
View Details
Bank marketing in the year 2000. (The Last Word): An article from: Bank Marketing
Bank marketing in the year 2000. (The Last Word): An articl…
By: L. Biff Motley
View Details
Future earnings may be from the trust department. (bank trust departments): An article from: Bank Marketing
Future earnings may be from the trust department. (bank tru…
By: L. Biff Motley
View Details
The New Model of Revenue Growth.(Brief Article): An article from: Bank Marketing
The New Model of Revenue Growth.(Brief Article): An article…
By: L. Biff Motley
View Details
Do community banks even need CRM? (Customer Satisfaction).(Brief Article): An article from: Bank Marketing
Do community banks even need CRM? (Customer Satisfaction).(…
By: L. Biff Motley
View Details
MCIFs critical to marketing credit products. (Marketing Customer Information File) (The Last Word): An article from: Bank Marketing
MCIFs critical to marketing credit products. (Marketing Cus…
By: L. Biff Motley
View Details
Market Segmentation: An Easy Way to Start.(Brief Article): An article from: Bank Marketing
Market Segmentation: An Easy Way to Start.(Brief Article): …
By: L. Biff Motley
View Details
A satisfaction survey tool. (Customer Satisfaction).: An article from: Bank Marketing
A satisfaction survey tool. (Customer Satisfaction).: An ar…
By: L. Biff Motley
View Details
Toward a winning value proposition. (Customer Satisfaction).(Brief Article): An article from: Bank Marketing
Toward a winning value proposition. (Customer Satisfaction)…
By: L. Biff Motley
View Details
Enhance satisfaction by targeting segments. (Customer Satisfaction).(ABA Client Satisfaction Index service)(Brief Article): An article from: Bank Marketing
Enhance satisfaction by targeting segments. (Customer Satis…
By: L. Biff Motley
View Details
Worth reviewing: the four P's. (Customer Satisfaction).(Four P's of Marketing are product, pricing, promotion and place (distribution); discusses Harley-Davidson): An article from: Bank Marketing
Worth reviewing: the four P's. (Customer Satisfaction)…
By: L. Biff Motley
View Details
Customer Surveys That Work.(Brief Article): An article from: Bank Marketing
Customer Surveys That Work.(Brief Article): An article from…
By: L. Biff Motley
View Details
Identify Your Bank's 'Holy Grail'.: An article from: Bank Marketing
Identify Your Bank's 'Holy Grail'.: An artic…
By: L. Biff Motley
View Details
Getting smart with smart phones.(CUSTOMER SATISFACTION): An article from: ABA Bank Marketing
Getting smart with smart phones.(CUSTOMER SATISFACTION): An…
By: L. Biff Motley
View Details
Three core businesses for the year 2000. (The Last Word) (Industry Overview): An article from: Bank Marketing
Three core businesses for the year 2000. (The Last Word) (I…
By: L. Biff Motley
View Details
Speeding Up Handling of Satisfaction Problems.(Ebay, customer satisfaction strategy)(Brief Article)(Statistical Data Included): An article from: Bank Marketing
Speeding Up Handling of Satisfaction Problems.(Ebay, custom…
By: L. Biff Motley
View Details
What exactly is your business? (Customer Satisfaction).: An article from: Bank Marketing
What exactly is your business? (Customer Satisfaction).: An…
By: L. Biff Motley
View Details
Educate small-business clients about the Bank Secrecy Act.(Customer Satisfaction): An article from: Bank Marketing
Educate small-business clients about the Bank Secrecy Act.(…
By: L. Biff Motley
View Details
Applying the feedback loop to payment innovations.(Customer Satisfaction): An article from: ABA Bank Marketing
Applying the feedback loop to payment innovations.(Customer…
By: L. Biff Motley
View Details
Customer Satisfaction Goes Wireless.(Brief Article): An article from: Bank Marketing
Customer Satisfaction Goes Wireless.(Brief Article): An art…
By: L. Biff Motley
View Details
Checking 2.0: designing the future account.(CUSTOMER SATISFACTION): An article from: ABA Bank Marketing
Checking 2.0: designing the future account.(CUSTOMER SATISF…
By: L. Biff Motley
View Details
Encouraging service excellence.(Customer Satisfaction): An article from: Bank Marketing
Encouraging service excellence.(Customer Satisfaction): An …
By: L. Biff Motley
View Details
Customer Satisfaction vs. Customer Service.(Brief Article): An article from: Bank Marketing
Customer Satisfaction vs. Customer Service.(Brief Article):…
By: L. Biff Motley
View Details