Strategic Marketing Management: An Integrated Approach

Name: Strategic Marketing Management: An Integrated Approach
Author: Lester Neidell
ISBN: 9780023862403

Author Lester Neidell

Publisher Pennwell Corp

Category Marketing

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Book Details

Author(s) Lester Neidell

Publisher Pennwell Corp

ISBN / ASIN 0023862408

ISBN-13 9780023862403

Category Marketing

Marketplace United Kingdom 🇬🇧

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Description

1983 edition. College-level textbook. Strategic marketing management.

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