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Strategic Marketing Management: An Integrated Approach

AuthorLester Neidell
PublisherPennwell Corp
CategoryMarketing
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Book Details

Author(s)Lester Neidell
PublisherPennwell Corp
ISBN / ASIN0023862408
ISBN-139780023862403
Sales Rank18,544,574
CategoryMarketing
MarketplaceUnited States  🇺🇸

Description

1983 edition. College-level textbook. Strategic marketing management.

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