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Strategic Marketing Management: An Integrated Approach
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Strategic Marketing Management: An Integrated Approach
Author
Lester Neidell
Publisher
Pennwell Corp
Category
Marketing
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Book Details
Author(s)
Lester Neidell
Publisher
Pennwell Corp
ISBN / ASIN
0023862408
ISBN-13
9780023862403
Sales Rank
#18,544,574
Category
Marketing
Marketplace
United States 🇺🇸
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Description
1983 edition. College-level textbook. Strategic marketing management.
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