Contemporary cases in consumer behavior
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Book Details
Author(s)
Blackwell, Roger D
Publisher
Dryden Press
ISBN / ASIN
0030169615
ISBN-13
9780030169618
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
