Service Management
Book Details
Publisher
McGraw-Hill Education (ISE Editions)
ISBN / ASIN
007121643X
ISBN-13
9780071216432
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management.
