https://www.ebooknetworking.net/books_detail-0072472952.html

Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

Name: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
Author: Jr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche
ISBN: 9780072472950

AuthorJr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche

PublisherMcGraw-Hill/Irwin

Shop on Amazon — choose your country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

Buy New on Amazon 🇫🇷

Book Details

Author(s)Jr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche

PublisherMcGraw-Hill/Irwin

ISBN / ASIN0072472952

ISBN-139780072472950

MarketplaceFrance 🇫🇷

Description

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.